Has this subtle grain and haze that feels nostalgic and intentionally curated. The photos are typically fairly low in contract though the flatness works well to achieve that almost archival style. They feel intentional and calm which works well particularly when combined with the more dynamic and interesting compositions. If the lighting was more dramatic it may have felt too overwhelming visually, so these tonal decisions are quite effective.

Calleja uses colour as a key tool for the styling of his product shots, he often works with food and other styling props that are the same colour and tone as the product being photographed. This makes for playful and highly purposeful configurations. “What holds it together is Calleja's understanding that a well-made object already has a personality. His job is simply to find the right context to reveal it (Creative Paris 2026).”