Aesthetically, the refined lighting, when combined with her cohesive style and timeless colour pallet create really elegant photographs. This elegance is then balanced by her playful and curious styling. She forges atypical parings in many of her shots, often combining food with jewellry. This makes each ‘advertising image’ feel more interesting to viewers as it allows a brand personality to come through.

For example, one of her works for ‘Love You Jewels’ pairs two bangles in a minimalistic, balanced composition with fairy-floss. The cotton candy combined with the heart shaped pieces provides a sense of warmth, sweetness, comfort and fun that forge an effective brand personality. Similarly, her shots for Artifact provide a curious and somewhat cheeky brand narrative by placing the product on a precarious stack of dishware. These shots have me considering how I could approach my own styling and set design. From here I may trial writing down some narratives based on all my props and then consider how I could style them to interact before even adding the product in.