Key words and themes
Consumerism
Marketing
The everyday
Op - Shop
Second-hand
Used and Discarded
Luxury
Assemblages
Conceptual
Quirky
Playful
Contemplative
Exploring the power of imagery and perception of value.
Portraying second-hand and op-shop found accessories in a high-end, luxury style of imagery. Combining these products with everyday objects to form unique collaborations between elements of my assemblages and arrangements.
Exploring what defines something as being ‘luxury’.
Where does the power lie in a name brand?
Showcase the value of surreal and conceptual product photography in today’s landscape.
Creative product photography.
Using symbolism to connect with audiences. Particularly by incorporating everyday items into the styling of each photograph so that despite the high end look, style is accessible and relatable.
Where does the idea of monetary value come from when we look at products?